PSD conversion is important because without it a website cannot be launched in a browser. However, the job is not completed once the conversion process is over. You will have to optimize your site otherwise it will nullify the effects of the conversion process.

Search engine optimization, known as SEO involves optimizing a website as per the search engine guidelines. If a site is optimized, it will receive a higher search engine ranking.

Benefits of optimizing a website

  • You can enjoy an increased website if your site is search engine optimized. It will help you in increasing your revenues.
  • Checking of broken links, wrong navigation, right keywords inserted in order to target a right kind of audience or visitors, etc. will bring lots of benefits to you.
  • Your site will get increased visibility and it will help you in making a solid web presence.

Important things to be considered while optimizing a site

  • Make sure that the keywords you highlight revolve around your products & services or part of the world where the website is to be launched mainly while targeting other parts of the globe too.
  • PSD to HTML conversion should be extremely search engine friendly so that the spiders are able to crawl it without any barriers.
  • Submit the website on the site’s URL under relevant directories.
  • Content is the backbone of a website. Make sure that you include quality content in your website and keep on updating it frequently.
  • Also, the heading tags should be used in code. This helps to bring the primary and secondary keywords in limelight.
  • Avoid the use of Flash and heavy images should be avoided.
  • In case a layman wishes to search for any generic keywords like cookies, then you need to make sure that your site should be on top in Google rankings or at least on the first page.
  • Keep on updating your site with latest offers, information about new goods and services, etc. This will help in attracting visitors.

Lastly, it is advisable that you hire an experienced and professional web development company for optimizing your site.