Magento is a great e-commerce platform meant for building online stores and shopping carts. Websites built in magento are extremely smooth to handle. Most online merchants prefer their websites to be built in this wonder package so that the websites can be easily maintained and looked after.

One can take the advantage of Magento’s multi-store functionality to create multiple sites, and with the Enterprise Edition one can restrict access roles so that staff views only the data for the stores relevant to them. It also allows customers to purchase physical and virtual gift certificates/cards. Customers can include a personal message when purchasing, and recipients can use the value to purchase items in the store.

Now, it is easier to track an order with customizable order statuses easily assigned to order states. Thanks to the Magento Enterprise Edition. The brilliant security standards of this Edition make Magento an extremely reliable solution. It supports PA-DSS standards.

New payment gateways are, now introduced, by PayPal and Authorize.Net with 128-bit SSL encryption. With this online merchants can quickly get their business online with customizable and secure payment methods. Moreover, with this Edition one can store media files using the Content Delivery Network. Websites created with Magento are extremely attractive and at the same time browser compatible. These sites get higher search engine ranking. Magento supports payment gateways like Fontis Australia, Cyber Source, UOS Payment Module, Google Check Out, Bank Prepayment, PaySimple, ePay, iDEAL, World Pay, VCS, Protx, Saferpay, Cash on Delivery, SPPLUS, Optimal Payments Firepay, Barcalys ePDQ and many others.

Online shopping stores built on this platform offer a rich shopping experience to customers. It allows customers to add items or products of their choices from different product categories. Magento has a one page check out process making it easier for customers.